About us
Who We Are
Thank you for visiting PlayMusic123.com. We are a family-owned and operated musical instrument company, founded in September 2003 in Los Angeles, California — and now proudly headquartered in Lake Elsinore, California. From day one, every decision we have made has been driven by two things: our love of music and our commitment to our customers.
What started as a passion for making quality musical instruments accessible to everyone has grown into one of the most trusted online music stores in the country. Over more than 20 years in the music business, we have built lasting relationships with customers across the United States and around the world.
By the Numbers
More than two decades of experience in the music industry. Customers served across all 50 U.S. states and internationally — these are not just numbers to us, they represent real musicians, real classrooms, real families, and real moments made possible by music.
The D'Luca Brand
PlayMusic123.com is the proud home of D'Luca Musical Instruments — our own proprietary brand developed to bring professional-quality instruments to students, enthusiasts, and educators at prices that make music truly accessible.
The D'Luca line covers a wide range of instruments including accordions, string instruments, brass, woodwinds, and more — each designed with the musician in mind and built to meet the standards we would expect for ourselves. When you purchase a D'Luca instrument, you are buying directly from the brand — not a reseller.
Our deep involvement in instrument design and sourcing gives us knowledge and quality control that most online retailers simply do not have. It is one of the things that makes PlayMusic123.com genuinely different.
Why Shop With Us
We Stock Our Own Inventory
Unlike many online retailers, we stock our own inventory at our Lake Elsinore, California facility. We are not a dropshipper. When you place an order, we know exactly what is in stock, we pick it ourselves, we pack it ourselves, and we ship it ourselves. That is how we are able to provide the accurate and prompt service our customers count on.
Brand New Products — Always
When you purchase from PlayMusic123.com, you are receiving exclusively brand new products. We never sell seconds, refurbished instruments, or used products. Every item in our catalog is new, factory fresh, and sold at a fraction of typical retail prices. We regularly sell instruments found in retail stores for up to 70% off.
We Are Music Lovers — and Customer Listeners
We are musicians and music enthusiasts who understand what players need. But beyond loving music, we are customer listeners. The customer-first mentality has been at the heart of everything we do since 2003 and is the foundation of the reputation we have built. At PlayMusic123.com, excellence is not a quality — it is an obligation.
Our Catalog
Whether you are looking for guitars, basses, violins, cellos, wind instruments, band instruments, microphones, accordions, speakers, or any other musical instrument — we have exactly what you are looking for. Our broad catalog serves beginners, students, educators, hobbyists, and professionals alike.
Our Guarantees
These are not marketing slogans. They are commitments we stand behind every single day. Our ability to source instruments directly allows us to pass significant savings to our customers — and our customer-first approach means we are not satisfied until you are.
Our Mission
Our mission is simple: to offer the best prices and selection on musical instruments, backed by excellent customer service and the knowledge of a team that genuinely cares about music and the people who play it.
We believe music should be accessible to everyone — from the child picking up their first recorder to the professional musician looking for their next accordion. Price should never be the reason someone cannot pursue music, and we work every day to make sure it is not.
Our broad knowledge of the music business, built over more than 20 years, has allowed us to accommodate customers all over the globe. Whether you are a school district equipping a band program, a government agency making an institutional purchase, or a parent buying a first instrument for your child — we are here to help.
Come Visit Us Often
Our inventory moves fast and we are constantly adding new arrivals and special pricing. Check back often for our latest deals and price reductions.
If you are not sure what you need or cannot find what you are looking for, visit our Help & FAQ page — our team responds to all inquiries within 24 hours.
We thank you for visiting PlayMusic123.com and we are committed to making every experience with us the best it can possibly be. We look forward to serving you.
PlayMusic123.com — Family-Owned Since 2003
18630 Collier Ave, Suite H, Lake Elsinore, CA 92530
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